Press Release

Wholesome & Fit launches new e-commerce company

By Lynn Thompson Baca

September 8, 2014


Big Water, UT – Locally owned Wholesome & Fit announced today that it will officially launch its new e-commerce website next week. is an internet-based resource for natural and organic healthy foods, supplements, fitness apparel, and exercise equipment. The company was started in 2014 when owner Nicole Schmuker realized that her personal health journey was not so different from the journeys of others. Everyone undertaking the endeavor to lose weight, be healthy, and be fit needs to eat right and exercise a lot. Yet, living in a very small town in southern Utah, she had learned that accessing healthy foods wasn’t always so easy – particularly if you have a specific dietary restriction. And shopping for exercise clothing required a two-and-a-half-hour drive to St. George, UT or Flagstaff, AZ. Schmuker wanted to make the process easier for others.

 “At WHOLESOME & FIT we believe that achieving an active and healthy lifestyle is accomplished by making a series of choices daily. You choose to eat healthy. You choose to exercise. You choose to help others through your efforts.” said Schmuker. “We know that the wholesome and fit lifestyle can be a very rewarding journey.  But we also know that it can be a tough lifestyle to maintain in today’s hectic world. Who has time to do all that running around to find the best products? At WHOLESOME & FIT our mission is to deliver an “easy avenue” for our customers to obtain good foods, quality fitness equipment, and comfortable workout gear – all delivered right to their door.” The website is secure, encrypted, and powered by Earth Girl Hosting.

Schmuker said, “We all need support for the good things we try to do for ourselves. That’s why our tagline is Stay Wholesome, Stay Fit, at WHOLESOME & FIT. We believe this, we live it every day, and we try to help our customers do the same.”

About Wholesome & Fit

WHOLESOME & FIT carries a wide range of nutrition and exercise products to help their customers live the wholesome and fit lifestyle. WHOLESOME & FIT specializes in gluten free, dairy free, nut free, low salt, vegan, and kosher foods along with personal health aids and sports and exercise gear and clothing.  

For more information, please visit



Nicole Schmuker, owner
1150 S. Freedom Way
Big Water, UT 84741


(866) 998-2212